Electric Pictures

Electric Pictures is a graphic design studio specializing in logos, branding, print and web.

We believe graphic design is a creative endeavor that balances marketing savvy with intuition and imagination. Our philosophy is that creative endeavors have no predetermined outcomes and that there are infinite design solutions to every design problem. As designers and consultants, our task is one of discovering and uncovering.

At Electric Pictures, we also believe that graphic design is a collaborative process. Our goal is to create distinctive solutions tailored to each client’s individual needs. To achieve this goal, we carefully balance analysis with passion, clarity with wit, and function with form. If you have an advertising, branding or promotion need, contact us. Our fresh and innovative solutions will give you an edge in today’s competitive marketplace.

Our Process

The development of a logo or any marketing communication project is a process. The process usually involves many people at various decision-making levels contributing their insights and opinions resulting in a final design that satisfies all parties involved. The process is a collaborative one. The different phases in the process can be basically described as follows:

  1. Research. Gathering of information about the company, its target audience or market, its competitors and its goals. A “personality profile” of the company is developed.
  2. Analysis. The designers analyze the research and document the results. The client is asked to confirm the analysis.
  3. Exploration. The designer creates several samples that fulfill the requirements as defined during research and analysis.
  4. Testing. The designs are shown to a test audience and feedback is received.
  5. Refinement. Adjustments are made to the design based on feedback from testing. Further testing may be needed.
  6. Execution. The final design is produced, distributed and/or published.

 

During the research and analysis phase, several key questions are often asked. Here are some of them:

  1. Does the company have a mission statement?
  2. What is the target market for the company’s products or services?
  3. What changes has the company gone through in the last five years? What changes are expected in the next five years?
  4. What changes (if any) are happening in the company’s target market?
  5. What companies/products are the considered your competition?
  6. What adjectives/keywords can be used to describe the “personality” of the company?
  7. What are the company’s greatest strengths? What are the weaknesses?
  8. If this company were a person, what kind of person would he/she be?

Our Clients

Electric Pictures has solved hundreds of marketing communication problems for our clients. Based in Champaign IL, our roster of clients stretch from New York to Los Angeles and everywhere in between. Our partial client list includes ad agencies, design firms, corporations, non-profit organizations and educational institutions:

 

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