Electric Pictures has solved branding
and marketing problems for hundreds
of clients. Here’s one example.
Electric Pictures has solved branding and marketing problems for hundreds of clients. Here’s one example.
Project: Virginia Theatre
Client: Champaign Park District
Background: The Virginia Theatre is a landmark theater in downtown Champaign, Illinois. Since 1921, the 1500-seat theater has offered everything from vaudeville to concerts to movies. Today, the Virginia Theatre is home to local performing arts companies, touring national acts and the annual Ebertfest film festival.
Objective: The client requested a logo that would capture the historical significance of the theater. The logo should also represent all of the arts including dance, theater, music as well as movies. It should also be "formal with a fun flair."
Solution: After taking reference photographs of the architectural motifs of the theatre, we presented concepts capturing the feeling of the historical building. The simplest solution was selected and refined. The final colors chosen were metalic gold and silver. This solution projects a "classy" and elegant image that's also distinctive. We followed through with applications to business cards, letterheads, envelopes as well as brochures and advertising.